Explore Non-Invasive Skin Rejuvenation in New York
Sofwave on Fifth Avenue, NYC
If you want smoother, tighter skin without surgery or lengthy downtime, Sofwave at our New York practice may be the option you’ve been looking for. Using advanced ultrasound technology, Sofwave targets collagen deep within the skin to lift and firm while protecting the surface. Many of our patients in NYC appreciate that Sofwave is a non-invasive treatment that fits busy schedules, with minimal discomfort and no incisions. In this overview, we explain how Sofwave works, what it treats, and what to expect when you visit our NYC practice.
Sofwave focuses energy at a precise depth to stimulate your body’s natural collagen-building response. The result is firmer skin, refined lines, and a refreshed look that develops gradually and naturally. Because it is non-invasive, there’s virtually no downtime, making Sofwave an appealing choice for skin rejuvenation before events or as part of a long-term maintenance plan. Our goal is to help you feel confident in your skin with a treatment that respects your time and priorities.
Medical Dermatology Visit
We address a range of concerns including acne, rosacea, infections, hair loss, eczema, and psoriasis.
Cosmetic Visit
We offer natural and results-driven treatments including laser treatments, injectables, hair rejuvenation, and microneedling.
Facial Treatments
Our aesthetician services include customized medical facials, chemical peels, dermaplaning, Hydrafacial, JetPeel, LED, and advanced facial treatments.
Ready to explore Sofwave treatment in new york city?
Ready to explore Sofwave in New York City at Dr. Dennis Gross Dermatology? Call (212) 725-4555 or book an appointment online with our team if you would like to schedule a personalized assessment and treatment plan. We serve Manhattan, Queens, Brooklyn, Staten Island, Bronx, and the surrounding communities including New Jersey and Connecticut.
Dr. Dennis Gross
Decades of Distinction
Behind every treatment is decades of research, training, and expertise. We are dedicated to helping our patients look and feel their best.
25+ years as a board-certified dermatologist and dermatologic surgeon, founder of his 5th Avenue Manhattan practice. A New York Magazine Best Doctor and a trusted voice on national TV, from The Today Show to CNN. He’s also the author of Your Future Face: The Customized Plan to Look Younger at Any Age. 25+ years as a board-certified dermatologist and dermatologic surgeon.
World-Renowned Dermatologist
Founded his award-winning skincare brand in 2000, now carried by Sephora, Nordstrom, and MECCA Beauty. He continues to serve as the brand’s Chief Science Officer.
Founder of Dr. Dennis Gross Skincare™
Before opening his practice, Dr. Gross conducted extensive melanoma research at Memorial Sloan Kettering Cancer Center, studying how the immune system recognizes cancer cells. His findings were published in peer-reviewed journals including the Journal of Experimental Medicine and the Journal of Medical Microbiology.
Skin Cancer Research
A native New Yorker, Dr. Gross has spent his career and personal life rooted in the city he serves. He sits on the Board of Animal Care Centers of NY, championing animal welfare initiatives across the five boroughs, and shares a busy family life in Manhattan with his wife and business partner, Carrie, and their four children.
Beyond the Practice
Our Experts
Your Trusted Experts in Professional Dermatology
Lara manages Dennis Gross Dermatology’s practice, focusing on creating a warm, welcoming environment and delivering excellent patient experiences and results.
Lara Battema, LE, MPH
Lia has developed a strong focus in aesthetic dermatology, where she values the balance of precision, artistry, and science. Her approach is thoughtful and individualized, with a focus on subtle, natural-looking results that enhance each patient’s features.
Lia Trojansky, PA-C
With nearly 25 years of experience, Dr. Hilary Reich is a board-certified dermatologist known for her personalized approach and exceptional clinical expertise. She listens to ger patients attentively and earn the trust and loyalty of generations of patients.
Hilary Reich M.D.
Common Skin Concerns and How We Help
You want smoother, firmer skin without downtime, and we understand why and how to help safely.
Holistic Wellness
Ideal for those who want to combine skincare with overall well-being, promoting balance, radiance, and healthy glowing skin from the inside out deeply.
Include :
$350/session
How Non-Invasive Ultrasound Technology Stimulates Collagen for Skin Rejuvenation
Sofwave Skin Tightening and Renewal Details
Sofwave is an FDA-cleared, non-invasive treatment that uses Synchronous Ultrasound Parallel Beam (SUPERB) technology to deliver focused ultrasound energy at an optimal mid-dermal depth. This controlled thermal effect initiates a natural wound-healing response, encouraging new collagen formation that supports firmer, smoother skin. Because energy is delivered below the surface with integrated cooling, the epidermis is protected while deeper tissues receive the intended therapeutic heat.
During your appointment, we will assess your skin, review goals, and customize a treatment plan based on the areas you want to address—commonly the brows, midface, jawline, and neck. Most sessions take about 30 to 60 minutes, depending on the number of treatment zones. A topical anesthetic and thoughtful technique help maintain comfort. Sofwave does not require injections or incisions, and it is considered a non-invasive treatment with little to no downtime for most patients.
Our approach prioritizes safety and precision. We adjust energy settings and pulse patterns to meet your needs while respecting your skin type and sensitivity. Many individuals benefit from a single session, while others may choose a series for enhanced collagen stimulation and skin tightening. Sofwave can be combined strategically with skincare or other in-office procedures to amplify overall skin renewal.
Good Health, Realistic Goals, and Mild to Moderate Skin Laxity Are Ideal
Who Is a Candidate for Sofwave Treatment?
Sofwave is well-suited for adults who notice early to moderate laxity, fine lines, or textural changes and want a non-surgical option. Ideal candidates are in good general health, understand that results develop gradually as collagen builds, and prefer subtle, natural-looking improvement. Sofwave works across a wide range of skin tones because ultrasound energy bypasses the pigmentation at the surface.
Patients with significant skin laxity or heavy jowling may require a different approach or a multi-modality plan; we will discuss alternatives during your consultation. Individuals who are pregnant, have open wounds or active infections in the treatment area, or have certain implanted medical devices may not be candidates. Our team will review your medical history to ensure Sofwave is appropriate and safe for you.
How Long It Takes for Results to Develop and How Long They Last
What Results to Expect After Sofwave Treatment
Sofwave stimulates your own collagen, so results appear gradually. Some patients notice early tightening within weeks, with continued improvement over three to six months as collagen remodeling progresses. Benefits may last a year or longer, depending on your skin biology, lifestyle, and ongoing skincare.
There are no incisions or stitches, and no scarring is expected from this non-invasive treatment. Our aim is refreshed, natural-looking enhancement—softened lines, a subtly lifted look, and improved firmness—rather than an abrupt change. Maintenance sessions can be scheduled as needed to support long-term collagen stimulation and skin tightening.
What the First Week Looks Like and How to Care for Your Skin Comfortably at Home
Sofwave Recovery, Downtime, and Aftercare Guidance
One of the advantages of Sofwave is its minimal downtime. After treatment, you may experience temporary redness, mild swelling, or tenderness that typically resolves within hours to a couple of days. Most patients return to work, social plans, and exercise the same or next day. We recommend gentle skincare, sun protection, and avoiding excessive heat (like saunas) for a short period.
We will provide personalized aftercare guidance, including when to resume active topicals and how to optimize hydration and barrier support. Follow-up visits allow us to track progress, discuss complementary options for skin rejuvenation, and time any maintenance sessions. Our goal is to make recovery straightforward while maximizing your results from this ultrasound technology.
Ready to explore Sofwave treatment in new york city?
Curious about Sofwave in NYC at Dr. Dennis Gross Dermatology and how recovery fits your schedule? Call (212) 725-4555 or book your session online to speak with our New York City team, serving Manhattan, Brooklyn, Queens, Staten Island, and nearby NYC communities, and plan next steps.
FAQ
Let’s Talk About Your Skin’s Needs
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Sofwave uses focused ultrasound energy at a precise depth to stimulate collagen while protecting the surface with integrated cooling. This is different from some radiofrequency or laser devices that either heat more superficially or rely on different energy forms. In the right candidate, Sofwave can be an excellent option for lifting and smoothing with minimal downtime. During consultation, we explain how Sofwave compares to alternatives based on your skin and goals.
Common treatment areas include the brows, cheeks, jawline, and neck, where collagen support can improve mild to moderate laxity and fine lines. We tailor the treatment plan to your anatomy, concerns, and schedule. Depending on your goals, Sofwave may be combined with medical-grade skincare or other non-invasive modalities to enhance overall skin rejuvenation while keeping results natural.
Many patients see meaningful benefits after a single session, with improvements continuing to build as new collagen forms over the following months. Others may prefer a series for more comprehensive collagen stimulation, especially if multiple areas are being addressed. We will outline a personalized plan—including expected timing of results and maintenance—after examining your skin and discussing your goals.
Because Sofwave’s ultrasound energy is delivered below the skin’s surface, it is suitable for a broad range of skin tones. The most common effects are temporary redness, mild swelling, or tenderness, which usually resolve quickly. Serious complications are uncommon when treatment is performed by trained clinicians following established safety protocols. We review your medical history to confirm candidacy and minimize risks.
Results can last a year or longer, but longevity varies with factors such as age, sun exposure, lifestyle, and skincare. Many patients schedule periodic maintenance to sustain collagen stimulation. Daily SPF, a balanced skincare routine, and healthy habits help preserve your Sofwave results. We will recommend a maintenance plan tailored to your skin’s needs.
Haven’t got an answer?
Book An Appointment Online.
Find Your Perfect Skincare Plan
Take the next step with Sofwave in New York. Call (212) 725-4555 or book an appointment online with our team at Dr. Dennis Gross Dermatology and start your personalized treatment plan. We serve Manhattan, Queens, Brooklyn, Staten Island, Bronx, and the surrounding communities, including New Jersey and Connecticut.
How Other Treatments Can Pair with Sofwave for Comprehensive Rejuvenation
Related and Complementary Skin Treatments to Consider
To enhance results, we may recommend pairing Sofwave with medical-grade skincare, neuromodulators for dynamic lines, or biostimulatory fillers for structural support. Chemical peels or gentle laser skin rejuvenation treatments can refine tone and texture at the surface while Sofwave works deeper for collagen stimulation and skin tightening. We also offer Ultherapy, another ultrasound-based treatment that tightens skin. We will design a thoughtful plan that aligns with your timeline and goals.
Expert Guidance from Dr. Dennis Gross Dermatology for Your Aesthetic Journey
Medically Reviewed by Our Dermatology Team
This page was medically reviewed by Dr. Dennis Gross and our clinical team at Dr. Dennis Gross Dermatology in New York City. As a board-certified dermatologist, Dr. Gross is dedicated to evidence-based, patient-centered care. Our goal is to help you make informed decisions, set appropriate expectations, and feel supported before, during, and after your Sofwave treatment. Individual results vary; an in-person consultation is essential for a personalized plan.